RIO Principles

Our culture is critical to our results and basis for a successful cooperation. Our RIO (Leadership) Principles are intended to help us concretize our mindset and explicitly define what "our way of thinking" should be:


Customer Obsession

  • You start with the customer and work backwards.
  • You put yourself in the customer’s shoes, understand their needs and implement solutions accordingly.
  • You work hard to earn and keep customer trust.

Disagree & Commit

  • You respectfully challenge decisions when you disagree, even if it’s uncomfortable or exhausting.
  • You have conviction and are tenacious.
  • You do not compromise for the sake of social cohesion.
  • Once a decision is made you commit fully.

Founder’s Mentality

  • You act as if RIO is your company and push our initiatives as far as possible although we have corporate boundaries.
  • RIO FIRST, Team Second, your position third.
  • You never say, “That’s not my job”.
  • You make bold decisions and stick to them.
  • You think long term, invest sustainably and are resourceful.

Results Delivery

  • You are here to make an impact by creating happy customers, profitability and scaling revenues in the long term.
  • You are happy to develop relevant KPIs and to act on them.
  • You stop things that don't create value for RIO and act on the principle of “Stop starting, start finishing“.
  • You value progress over perfection as speed matters.
  • You have a sense when high-quality is required and where 80/20 is sufficient.
  • You "Copy with pride” when it makes sense.

Continuous Improvement

  • You promote continuous improvement in the company.
  • Through feedback and transparent handling of mistakes, you improve your results iteratively (build-measure-learn) and strive for reduction of waste.
  • You see learning and development as a continuous process for success.
  • You are curious about new opportunities and act to explore them.
  • You welcome and deal with feedback openly and constructively, seeing it as a gift.

Leadership Principles



  • You earn trust and create an environment where people feel safe to express their thoughts and opinions ensuring psychological safety.
  • You give people the support, space and freedom they need to perform at their best.
  • You work every day to create a more productive and high performing work environment.


  • You develop and coach people and strive for situational leadership.
  • You promote diversity.
  • You raise the performance bar with every hire and promotion, recognize exceptional talent and willingly move them throughout the organization.
  • You create an environment that supports continuous learning.


  • You have a clear vision and strategy for your team.
  • You provide clarity on how your team contributes to the bigger RIO story.